Is it possible to get free Nintendo 3DS games? Yes. And no, you don't have to do anything deceptive, devious or diabolical. All it takes is a little know-how and finess in the world of public relations.
Publishers of Nintendo 3DS games are all the same: they have a product (the 3DS games themselves) and they need a way to get these games out in front of large audiences. This is where you come in.
PR
While larger companies like Nintendo and Sony might only work with large publications like IGN or Joystiq, there are dozens (even hundreds) of smaller publishers (and not small publishers, just smaller) who are happy to send you free Nintendo 3DS games in exchange for:
Review Promotion All of the above
All you need is something simple: an audience. If you can find people who want to pay attention to your opinion and give you the time of day to consume what you create you can find publishers who will send you free games for the Nintendo 3DS. But I don't want you to take this lightly. This is a huge responsibility.
Receiving free products is a fiercely debated ethical issue and if you're planning on praising games for the sake of getting free stuff I'd ask you to please stop that thinking right now. You should always be honest when talking about products you receive for free and be very clear about it when you're promoting a Nintendo 3DS game that's been sent to you.
Most publications will even give away their copies of games after reviewing them to eliminate the risk of writers wanting to suck up to publishers for the chance to get more free games.
But, know that you're aware of the ethical implications, here's the few simple steps to get free Nintendo 3DS games:
Start a resource about the Nintendo 3DS. This could be a blog, or a YouTube Channel or even a forum. You need a central hub for people to find you. Begin building an audience. How you do this will vary depending on your objectives, but essentially you need to create compelling content and study up on marketing. Pick a few publishers you want to receive free games from and find their PR email address. This is usually under a "Corporate Information" section on their websites, or you can find all these details at Games Press. Once you have enough traffic to make it worth publishers time and money, send off individualised emails to these publishers requesting reviewable copies of a Nintendo 3DS game in exchange for a review, and perhaps promotion of some other sort. Demonstrate why your resource is so special and how many people hang on your every word. Don't give up. You'll get lots of rejections, but it's worth it. Reviewing free copies of games is a responsibility, but it's still lots of fun to get to try out the latest games, sometimes even before they're released to the public.
There's no "secret" to getting free Nintendo 3DS games. It takes hard work, patience, and honestly, a bit of luck, but if you've ever wanted to make a name for yourself as a video game journalist, or just as someone who's passionate about the Nintendo 3DS, this is the least expensive way to have plenty of fuel for your content.
How to Get Free Nintendo 3DS Games
David Turnbull is a Nintendo enthusiast who writes about the Nintendo 3DS.
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