Showing posts with label Replace. Show all posts
Showing posts with label Replace. Show all posts

Tuesday, November 13, 2012

It Costs How Much to Replace an Employee?

Retaining your good employees

The Right People in the Right Places 

Studies show that the average cost to replace a worker in the US is ,000.00 (AVERAGE!!). Some HR managers use the rule of thumb that whatever the person's annual salary is - it will cost that much to replace them. One study evaluating the effects of the US Family Medical Leave Act found that "turnover costs for a manager average 150% of salary, including real costs of hiring... and intangible costs such as the new worker's inefficiency and lost productivity while the job is vacant."

It Costs How Much to Replace an Employee?

Costs of lost productivity are as important as direct costs such as advertising or temporary staff. Total costs easily reach 150% of the annual compensation. The cost will be significantly higher (200% to 250%) for managerial and sales positions.

Bliss & Associates Inc., Wayne, NJ consulting firm

Oh, and if you think you can just hire temporary workers and avoid all those costs, think again. The cost of hiring and getting production from a temporary worker is nearly 40% of their salary, and temporary workers tend to have higher hourly rates than permanent ones - and higher turnover rates as well.

Let's put this in real terms.   The lowest number I have seen anywhere says it will cost you at least 30% of an employee's total annual compensation to replace them. Assume you have 100 employees and your average salary is .00 per hour. At .00 per hour + benefits (at 20% of wages), your employees receive ~.00 hour in wages and benefits. Let's say that you have to replace 15% of your employees every year. Taking the most conservative estimate for employee turnover costs that I have been able to find (30% of their annual wages and benefits); each employee you have to replace is costing you ,488.00. 

100 employees X 15% X 88 (including benefits) = 2,320 per year.

And that is using the most conservative cost percentage I can find. If we decide to use the national average (,000 / replaced employee) the cost goes to 5,000.00. By using the 'rule-of-thumb' (100% of their annual salary - ,800.00/ replaced employee), the cost will go to 2,000.00... Staggering!

Why are the costs so high?

Why does it cost so much to replace a departing employee? Some costs, like paying off accrued vacation time or the cost of a help-wanted ad, are obvious.

Other costs include:

Increased unemployment insurance costs Lost productivity while there is a vacancy Time costs for the separation (Exit) interview (If your good employees are leaving, you NEED to know why) Separation agreement costs (legal, financial, medical, retirement cash-out, etc.) Overtime from other employees to handle the vacancy (which can lead to burn-out or absenteeism) Time costs to review resumes Time costs to interview candidates Interview expenses for the candidates Possible travel expenses Possible relocation expenses Head-hunter or signing bonus fees Additional bookkeeping; payroll, 401k, etc. Additional record keeping for government agencies Reduced productivity while the new worker gets up to speed Training programs Corporate history lost Morale can be affected Intellectual property lost
There are also risks associated with losing an employee.

Threat of lawsuit Bad PR from disgruntled employee Threat that the employee will take clients to a new firm

What can be done about it?

Job descriptions:

Put together a complete job description with tasks and duties outlined in a clear and concise way so that when someone answers your want ad, they know what they are applying for. Minimize that catch-all phrase "Other duties as assigned". This way, the employee knows what is expected of the position and the manager knows what to evaluate for performance reviews.

Pre & Post employment testing: 

Job match/satisfaction can be measured by using the testing and evaluation systems that are available through RP2-Consulting. The cost of these evaluation and testing programs is significantly less than the cost of turnover in the first example above. We can test a candidate before they even show up for an interview and tell you if they have the right attitude, will show up for work when expected and won't take everything in the supply cabinet home with them. We can match new candidates to a given position. We have all heard of the 'Peter Principle' (an individual rises to his level of incompetence). We can look at your existing employees and match their skills and personalities with open positions in the organization. We can also help you identify the right people to put on teams. When teams are balanced (one person's strengths cover another person's weaknesses), results are significantly improved. Finally, managers (and CEO's) need to know their strengths and weaknesses, as those who work with them perceive them. Testing can show you what your true strengths and weaknesses are so that you can focus on improving those things that need to be improved.

Training:

Expecting someone to produce when they do not know how to produce, or what results are needed is absurd. Yet every day, people are hired to do jobs in which they have little or no formal training. Make sure that your employees get the training and guidance they need to meet your expectations. This will lead to better employee job satisfaction and reduced management stress. As a significant side benefit, well-trained employees are more likely to win appreciation for a job well done; and appreciation and recognition among your peers is a huge motivator. We can help you design your training programs to meet your individual needs.

Leadership:

The best plans and initiatives are all for naught if your leadership does not focus on what is working and where you want to go. Have you ever been backing out of your driveway focused on the trash-can you had to avoid hitting at all costs - it's right there in the mirror, just behind the vehicle, if you hit it your whole morning will be ruined - and like a laser, you run right into it...

We go where we focus. One key to your success is to focus on retaining your employees. Working to make them successful is far less expensive than replacing them. Treating them with respect and honor while making them feel like they have a stake in the company and its success will lead to your success. Focus on where you want to go not where you don't want to go. Looking at mistakes and finding fault is focusing on the past and the errors made there. Learn from mistakes and move on. Plan the future your organization wants. Focus on applauding success, both individually and for the team/company.   

It Costs How Much to Replace an Employee?
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Eric Omer is an Author, Speaker & Business Coach. A graduate of the University of Texas, (Austin) he has over 20 years of national and international business experience with both small and Fortune 500 organizations. He developed his trademarked '9 Core Business Fundamentals' based on his business consulting experiences. Eric offers a free 2 hour consultation/business evaluation that will show you the strengths and weaknesses in your organization.

Eric is available for one-on-one business coaching, public speaking and training in Leadership skills and Project Management.

For more information about Eric and his company 'RP Consulting' go to [http://www.rp2consulting.com].

Thursday, September 6, 2012

The PR Brief - What It Should Include

One of my esteemed associates suggested that I focus on what a client brief should include, given that I profess a robust brief to be the foundation to building solid PR programs and to recruiting the right agency talent.

My thoughts may not be all-encompassing, and I recognize that a degree of tailoring is always necessary. In essence, however, I have 3 guiding principles in setting up a good brief:

CONFIDENTIALITY: No brief must ever be submitted to any outside service provider without a legally endorsed NDA (non-disclosure agreement). I am happy to provide an example of this. INTEGRITY: Extreme care must be taken not to include material of a financially sensitive nature (always worth running a brief past the IR team). An equal amount of care must be taken not to 'spin' content. The brief is not a PR document, but a frank and honest review of the company's opportunities and issues to build robust PR response. RELEVANCE: The brief should be geared towards framing the issues and opportunities that the agency can be expected realistically to support. This demands that clients have given first thought to what their marketing/agency expectations are and that they understand what peripheral information is important in helping agencies better understand the company and climate in which they'll be expected to operate.

The PR Brief - What It Should Include

For me, word count does not matter. Content does. And this, in my view, is what a good agency brief should include:

1) The Corporate Story

This section must give as much flavor about the dimension, character, values and principles of an organization to help PR agency familiarization but also to aid external corporate positioning.

What is the company provenance/history and track record? What have its milestone achievements been? What are its stated mission, vision, values? What are its key metrics (financial/geographic) and growth ambitions? Is it a market leader or challenger?... ... And how does it shape and execute that role? What characterizes the company's leadership and internal culture? What is its business model and structure? What are the company's issues and crisis alert procedures?

2) The Trading Environment

Here follows an analysis of the company's trading prospects and opportunities, coupled with a realistic analysis of the marketplace threats/issues that the agency may be required to take into account as it develops PR plans.

Who is the competition? What is driving their strategy against the company? Which media channels do they exploit? What is the company's relative performance? What is the company's market differential (eg. technology, innovation, commercial) Where are the trading threats - and opportunities? What are the regulatory barriers? How are these being addressed? How does the company plan to raise future market entry barriers?... ...Or exploit current market conditions? What is the company's product/service roadmap? What key sales and marketing initiatives are planned over the next year to drive growth?

3) The Market Environment

This section begins to deal directly with the company's public outreach strategy and begins to provide insight into the more direct role a PR agency can be expected to play in support.

Who is the company trying to reach? How are these audiences segmented? What is the current company proposition/message to these audiences? What motivates and characterizes the target consumer/purchaser/specifier groups? Which (online and offline) media channels most influence these groups? Which other organizations (NGOs etc) also influence purchase decision? What impact have these media/groups had? What have been the company's past, public issues? Were they resolved? Which marketing/corporate outreach initiatives have seen most success? Where has the company failed to reach/penetrate its markets? What are the company's key marketing objectives over the next 1-5 years?

4) The Internal Community

This section recognizes the interdependencies between external and internal communications planning and focuses on how the internal corporate culture can impact or promote external PR success.

How many employees are located across the company? What are current employee engagement strategies/dialogue channels?... ...How effective are they? What is the employee retention record? What are the outcomes of any employee surveys? What are the key issues? Are any major corporate restructuring initiatives planned? How is internal and external communications structured? Who are the key spokespeople/external ambassadors?... ... How competent or well equipped are they?

5) PR Agency Objectives

This section deals with the very specific company requirements of the PR agency and should relate clearly to the above company analysis. It should form the basis of the final agency quote and be embedded within subsequent contractual obligations. For example:

What credentials (skills, experience, specialism, contacts) must the agency demonstrate? Which geographies will they serve? What will be their messaging and corporate positioning contribution? What strategic market/PR/media insight should the agency contribute? Which markets/audiences should the PR agency engage? What (online/offline) influencer programs should the agency deliver? How must the agency integrate with the business? How should the agency evolve its client PR skills? How will success be measured? What are the key performance metrics? What is the budget? How will the agency ensure transparency against spend? How will they report (to whom, by which method, with which frequency)?

A good client brief is the precursor to any agency pitch and final selection; it sets clear client-agency expectations and is integral to final contractual obligations; it is the reference against which ongoing agency performance can be objectively measured and reviewed.

A good agency, as I mentioned in my last post, will engage with this brief, may challenge it and generate value-adding discussion to help move the company forward in its thinking.

My passion for a good client brief stems from the conviction that, without a brief, there is no performance. And without performance, the communications role will never be viewed as a robust, commercially-minded and trusted entity within an organization. It is ultimately, therefore, a tool of professional and personal credibility.

The PR Brief - What It Should Include
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Joanna Lund Director Reputation Matters [http://www.reputationmattersltd.com]

With our FTSE 100 and Fortune 500 company credentials, we have vast experience in setting up client briefs, including agency performance goals and metrics, as part of any PR agency recruitment or performance evaluation process.

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